What they had been through before us
This buyer was not new to hair. They had purchased from Indian suppliers, from Chinese factories and from Vietnamese vendors. The pattern was the same one we describe across this knowledge base: a strong first order, then inconsistency — mixed drawn ratios, colour drift between lots, bundles that behaved differently at wash five than the sample did.
By the time a company of their size reaches us, they have usually spent more on bad hair than good hair would ever have cost. The sample is never the problem. The reorder is.
What 70% double drawn actually means
Double drawn means shorter strands are removed so the bundle holds its thickness from root to tip. The percentage is the honesty in the specification: a 70% double drawn bundle keeps roughly seventy per cent of strands at full length, which is the grade premium European factories build their reputations on.
Most suppliers quote 'double drawn' without a number, because a number can be checked. We put the ratio in writing, photograph the lot against a reference before dispatch, and keep a retained sample so your next order is matched to this one — not to a memory.
Why the reorder is the real test
Anyone can produce one beautiful order. A London brand buying at volume does not need one beautiful order — it needs the fortieth order to behave like the first. That is a systems question: raw-material control at intake, lot records per batch, and a colour protocol slow enough to protect the cuticle.
This is why the client is still with us. Not because of a film, a pitch or a price — because their last delivery matched the one before it.
Run the same test on us
If you are a UK, US or EU buyer coming off an inconsistent supplier, do not take this page as proof. Order a trial kit in the shade and drawn ratio you buy most, run the ten-wash test, and compare it against your current stock. Then ask us for a lot record and reorder in three months. That is the test this London company ran — and it is the test we ask every serious buyer to run.
Buyer Questions
What is 70% double drawn hair?
A bundle where roughly 70% of strands run the full length, with shorter hairs removed. It is the premium European standard — thick from root to tip — as opposed to single drawn hair that tapers.
Do you supply large UK and London companies?
Yes. This filmed order was produced for a major London company that now runs our 70% double drawn Indian hair after disappointing experiences with Indian, Chinese and Vietnamese suppliers.
How do you keep large orders consistent?
Every batch carries a lot record tied to origin, processing and colour protocol, plus a retained reference sample. Reorders are matched to the record, so order forty behaves like order one.
Can I get the same grade for my salon or brand?
Yes — wholesale opens at 300g per shade (1kg total), and private label at 10kg. The same factory and the same drawn-ratio specifications apply at every tier.